Writing effective messages

• Getting to the point
• Being concise
• Paragraphing
• Use of lists
• Framing effective questions
• Understanding your reader’s needs: Writing to answer the reader’s question, “What is in it for me?”
• Writing to keep the reader engaged
• Understanding the objective
• Organizing your thoughts
• Getting to the point:
• Inductive vs. Deductive approach
• The ABC of writing Paragraphing
• Also punctuation and grammar
• Writing to a known audience Organizing your thoughts
• Structuring paragraphs and sentences
• Writing to an unknown audience
• Softening a negative message
• Writing to keep the reader engaged